Here’s the scenario. You live in a hip city, a bustling metropolis if you will. You are reaching out with the gospel to cultured people, artistically and aesthetically switched on. They’re not just urban they’re urbane. So what music are you going to use in your outreach? Or more to the point what level of quality?
Isn’t it obvious? These aren’t X-Factor loving binge drinkers you’re trying to win. You’re reaching out to discerning people. Surely you need cutting edge music performed by top quality musicians, industry-standard sound gear, maybe even stage lighting. Anything less will turn them off. Won’t it?
The thing is if you go through most people’s playlists, CD rack or vinyl collection you'll probably find nestling among the multi-platinum perfectly produced classics some of the following
Early folk music
Rock and roll
What characterises many (but by no means all) artists in these genres is poor recording quality and a 'rough and ready' level of technical proficiency. But something in them connects with the hearts of people, sophisticated and simple. And maybe that same thing would connect them to the music played in your church.
But what is it?
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