Wednesday, 18 March 2009

Hugh MacLeod on major label marketing

That's the thing about some big publishers. They want 110% from you, but they don't offer to do likewise in return. To them, the artist is just one more noodle in a big bowl of pasta.

Their business model is to basically throw the pasta against the wall, and see which one sticks. The ones that fall to the floor are just forgotten.

How To Be CREATIVE -Hugh MacLeod

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